Welcome to Kando's

self-publishing hub

Here you'll find out how we can accompany you toward successful and stress-free
self-publishing journey.

Our mission is to power up indie studios to confidently release their games and amplify their performance with the appropriate tools, strategies, and one-on-one support.

SO WHAT CAN WE DO FOR YOU?

    • A comprehensive strategy deck covering competitor analysis, audience segmentation, unique selling points, marketing strategy, recommended media channels, and budget planning.

    • Go-to-market plan: A detailed marketing roadmap with clearly defined milestones and key promotional activities.

    • Community management: Strategic guidance for your community engagement, including tone of voice development and content recommendations for social media and Steam community.

    • Optimization: Regular review and refinement of go-to-market plans to ensure maximum effectiveness.

    • Marketing budget: Strategic budget allocation across media channels and partner price negotiations.

    • Partner negotiations: Support in connecting with and briefing service partners, including video editors, PR firms, and advertising agencies.

    • Mentorship: One-on-one support sessions and guidance for your marketing team to enhance their capabilities.

    • Visual asset review: We examine your game store assets to ensure they effectively represent your game's look and feel, evaluating the performance of each asset. Through our hands-on approach, we assist with optimizing capsules, screenshots, trailers, and GIFs.

    • Copy review: We assess whether the content and layout are clear, well-balanced, and accurately reflect the theme of your game.

    • Store page tags: We optimize tags for your target audiences and regularly review their ordering for maximum effectiveness.

    • Streaming feedback: We advise on streaming frequency, duration, and timing to improve visibility, and connect you with our content creator partners.

    • Promotional feedback: We conduct price analysis, advise on initial pricing strategy, and plan promotional sales throughout your game's lifecycle.

    • News Posts & Community Hub: We guide you in effectively using the community hub to strengthen player engagement.

    • Backend data: We analyze store data to understand player behavior, purchasing patterns, and territorial differences.

    • Game representation: From helping you setting up your game pitch to present your games to various platform holders

    • Negotiations: We negotiate on behalf of you and make sure you get the best deal that suits the game.

    • Strategic partnerships: We asses which partners are suitable for the game, and we work closely with our marketing team to make sure these partnerships attract the right audiences.

    • Negotiation and securing publishing deals: Drawing from extensive experience with both publisher and developer contracts, we understand contract negotiations inside and out. We'll help you understand exactly what you're signing and guide you toward favorable terms.

    • Beyond contracts: We help develop realistic production plans and milestone schedules that align with your goals and set your project up for success.

    • Game evaluation: Our veteran evaluation team assesses projects at any stage of the development process, from spitball concepts to final fit ‘n finish.

    • Constructive feedback: We identify potential success-breaking issues early and provide appropriate solutions, going far beyond standard mock reviews.

    • Your game, your vision: We begin by understanding your team's persona and colective vision, then evaluate all aspects of the game objectively before delivering detailed written feedback and subsequent follow-up discussions.

WE’VE GOT YOUR BACK.

Interested in exploring how we can support you? Let's chat!
We’d love to hear about your vision and discuss how Kando Factory can help you level up.